The Client

Sable started by asking a simple question: What if premium banking was built equally for American residents, immigrants, students, and citizens—for everyone? For over a century, the U.S. has put up barriers based on race, nationality, gender, sexuality, and more to life-changing tools like credit and debit. Sable has teamed up with partners like Y Combinator and Coastal Community Bank, Member FDIC, to grow a community of 100,000+ users on a journey of building or rebuilding their financial future.
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The Challenge

The biggest challenge for Sable was to join different audiences into one single app and to create a unique user experience for this different market targets. In addition the platform had to be easy to use and simple for the non U.S. residents.
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The Solution

Create a simple interface in combination with a pleasant experience where every user can easily create an account, build a credit score, or get any financial access making the banking easy to understand with a personalized customer support. The best part of all? Anyone can join the platform.
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